Coca-Cola, ESPN announce partnership with showcase HBCU football events
Coca-Cola and ESPN Events announced a multi-year partnership with showcase HBCU football events operated by ESPN. The agreement includes a three-year sponsorship agreement for the Cricket MEAC/SWAC Challenge Kick-Off, a Week 0 kickoff game, and the Cricket Celebration Bowl. Coca-Cola will be the title sponsor for the pre-game activations at each event, according to a […]
Coca-Cola, ESPN announce partnership with showcase HBCU football events Read More »

