It was August, 30, 1956, and Wilberforce University opened its doors in Wilberforce, OH, making history by becoming the country’s first private HBCU owned and operated by African Americans. Fast forward to the start of the 2024-25 basketball season and the school once again made history when its men’s and women’s basketball programs struck a partnership with AND1, a collaboration that marks AND1’s first sponsorship of an HBCU athletic program. It’s a watershed moment for both the iconic streetball brand and the university. Over the past few years, many brands have tried their hand at collaborations with the HBCU community,
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