During media day, the Southwestern Athletic Conference (SWAC) unveiled a new direct-to-consumer OTT platform called SWAC TV. The platform, launching on August 1st before the football season, will become the exclusive streaming service broadcasting all 18 conference-sponsored sports. The app will be free to access and available for download on Roku, Amazon Fire, Apple TV, Google Play, and Android TV. In a statement obtained by HBCU Sports, SWAC commissioner Dr. Charles McClelland said of the launch of the platform, “For the first time in history, our fans and supporters will have a high-quality, technologically advanced streaming platform solely dedicated to broadcasting live events and
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