Alcorn State is not leaning on nostalgia. Instead, the HBCU is investing in its future. The Alcorn State athletic department announced an all-inclusive partnership with Driven Elite, founded by alum and Super Bowl champion Donald Driver. The collaboration launches January 20, 2026, as part of Driven Elite’s national “New Year, New Kickoff” initiative. More than a ceremonial return, the partnership introduces long-term programming focused on athlete development, mental health, and wellness. For this HBCU program, the goal is sustainability, not symbolism. An HBCU-Focused Model for Athlete Development Driven Elite will provide customized programming for both men’s and women’s student-athletes at Alcorn State. The approach addresses performance,
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