Social House Vodka today announced a new partnership with The Gold Standard, a nonprofit 501(c)(3) organization and official charitable partner of the University of Arkansas at Pine Bluff (UAPB), to launch 1873 Gold Standard, a purpose-driven annual campaign designed to support UAPB student-athletes while engaging alumni, fans, and the broader HBCU and sports community. Named for UAPB’s founding year, 1873 Gold Standard connects the university’s legacy with charitable support for student-athletes, including funding for scholarships, wellness resources, travel, and career development opportunities. The campaign is built around Raise the Roar, an annual initiative intended to create lasting impact through collective community participation. “This partnership
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