HBCU GO, the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs), is excited to announce a new partnership with Procter & Gamble (P&G). P&G will serve as the presenting sponsor for select HBCU football Classics in 2025. “P&G is committed to meeting the diverse needs of all consumers. P&G’s HBCYOU program brings experiences and products to events like Back to School, Homecomings and Football Classics,” Lela Coffey, Vice President, Multicultural Business Acceleration at Procter & Gamble, said. “Together with Allen Media Group’s HBCU GO we are able to authentically connect with and support Black consumers
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