Chris Kempczinski, the CEO and president of McDonald’s, has gone viral for trying out a menu item and posting it online for promotional purposes. Kempczinski is seen trying the company’s Big Arch burger and his reaction quickly drew comments online. Social media users recreated his reaction to the food in comedy skits, while others called out what appears to be him not enjoying the menu item.
McDonald’s CEO posted his review of the Big Arch burger
Kempczinski recorded himself trying out a new menu item being offered at McDonald’s in a video posted on Instagram on Feb. 3. In the recording, he shared how much he loves the Big Arch burger and details the ingredients — two quarter-pound beef patties, three slices of melted white cheddar cheese, crispy onions and McDonald’s signature Big Arch tangy sauce.
“I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know,” Kempczinski said, as reported by The Guardian.
He then looked at the burger and added, “I don’t even know how to attack it, there’s so much to it.”
Kempczinski took a bite of the burger, which he referred to several times as the “product” and showed his indentation to the camera. Although introduced by Kempczinski in February, the Big Arch burger is launching in the United States for a limited time on March 3.
McDonald’s CEO’s Big Arch burger review went viral
Although the promotional video was posted in January, Kempczinski’s post went viral over the weekend, according to The Daily Dot. Social media users quickly reacted to his reaction, first by commenting under his Instagram post.
“It Scares me when you call food ‘product,” one person wrote, per The Guardian.
“That was the smallest first bite I’ve ever seen,” another person commented.
“Man’s aura screams kale salad,” someone else added.
Others joked, “What’s the opposite of genuine and authentic?” and “Why is he so repulsed by his own food bruh.”
Some commenters went as far as to suggest Kempczinski did not like the food being prepared at McDonald’s.
On X, users noted how small the bite he took was. Meanwhile, on TikTok, creators recorded their own parodies of the video to showcase the humor in it while criticizing the CEO seemingly not liking his own food.
@izzymontana7 Gang he did not want that burger #fyp #mcdonalds #ceo ♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design
@vanessaelifestyle bro was definitely not loving it
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