Written By Lexx Thornton Music icon Beyoncé was revealed as the new face of Levi’s last September when she appeared in an ad inspired by the hit 1985 Levi’s advert ‘Launderette.’ That was followed up in March with a sexy spot called Pool Hall. The ads formed part of an ongoing series, ‘Reiimagine,’ which has been powering a brand revival ever since. According to Levi Strauss & Co.’s latest earnings update, the company generated $1.53b in sales for the first quarter, up 3% on a reported basis and 9% on an organic basis versus Q1 2024. The results exclude approximately
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