Kendrick Lamar is once again proving why he has remained one of hip-hop’s most powerful forces. The Compton rapper’s new single, “Squabble Up,” is projected to land at #1 on the Billboard Hot 100, which would give Lamar his historic fifth #1 single and his third chart-topper of 2024.
Should projections hold, “Squabble Up” will boast the biggest U.S. rap single debut by streaming since Kendrick’s own “Not Like Us”, further cementing his leading role in the streaming era.
But that’s not all from Lamar’s successes. His latest album ‘GNX’, which came out to great critical and commercial reception, is now on pace to make an unprecedented splash on the Hot 100. Songs from the album could occupy the entire Top 5 of the Billboard Hot 100 next week:
- “Squabble Up”
- “TV Off”
- “Wacced Out Murals”
- “Luther”
- “Hey Now”
This would make Lamar one of the select few artists who have dominated the chart in such fashion, putting him in the company of Drake and Taylor Swift. With this chart takeover, Kendrick is set to rewrite the Czar of hip-hop success for 2024.
‘GNX’ on Pace for the Year’s Biggest Hip-Hop Streaming Week
The success of ‘GNX’ is not limited to singles only, with the album projected to amass 350-400 million U.S. streams in its opening week-a number that will make it the biggest hip-hop album streaming debut of the year, beating Travis Scott’s ‘Utopia’. Although this number is far from the 514 million debut set by Drake’s ‘For All The Dogs’, Kendrick’s numbers do indicate his enduring relevance and unique ability to make music that cuts across audiences.
A Record-Breaking Year for Kendrick Lamar
2024 has been a landmark year for Lamar. On ‘GNX’, he consolidated that reputation: an imagination-driven artist who fuses storytelling with commercial appeal. In the ascent of single “Squabble Up” through streaming charts or the broader impact from his album, Kendrick Lamar proves there is still so much to see from his reign in hip-hop.
The unfold of Kendrick’s ‘GNX’ has kept the fans and critics abreast, mainly because the chart-topping narrative has signified not only his artistry but also the setting of standards to be eyed for what’s next in the rap game.
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