Roc Nation, Apple Music, and the NFL today announced that Grammy- and Emmy-winning artist Kendrick Lamar will headline the APPLE MUSIC SUPER BOWL LIX HALFTIME SHOW at The Caesars Superdome in New Orleans, LA on Sunday, February 9, 2025, airing on FOX.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” said Lamar.
“Kendrick Lamar is a cultural icon whose artistry transcends music. His ability to connect with audiences on a global scale is unparalleled. We are honored to have him perform at the Super Bowl Halftime Show,” said Shawn “JAY-Z” Carter, co-founder of Roc Nation.
“The Apple Music Super Bowl Halftime Show is a celebration of music and culture, and we are thrilled to bring this show, starring the incomparable Kendrick Lamar, to fans worldwide,” said Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, he has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop,” said Seth Dudowsky, Head of Music at the NFL. “We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Creative Direction for Lamar’s performance will be provided by pgLang.
The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings together the Super Bowl Halftime Show — the most-watched musical performance of the year — with Apple Music, which celebrates musicians, songwriters, producers, and fans, and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition with Apple Music. Follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter.
Earlier this year, The Apple Music Super Bowl LVIII Starring Usher became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023, The Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history. In 2022, Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered five Creative Arts Emmy nominations. The critically acclaimed performance won three Emmys, including Outstanding Variety Special (Live), a first-ever for the show.
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