On December 6, 2024, the girl group TWICE heralded the release of the music video for their title track Strategy from their 14th mini-album and left fans worldwide overjoyed. The 3-minute and 50-second music video features an electrifying collaboration with American rapper Megan Thee Stallion, adding further star power and dynamism to the latest hit by K-pop sensations TWICE.
The video begins with TWICE doing their signature synchronized choreography, which is one of the factors behind their global appeal-the members looking dazzling in their edgy-glam outfits. Megan Thee Stallion enters in the middle of the song, delivering an incredibly strong rap verse to complement the vocals and choreography by TWICE. The collaboration of the two exudes confidence and energy, which makes Strategy one of the standouts this year.
A Mini-Album Full of Hits
The Strategy mini-album comprises seven tracks, including the title song and fan favorites such as:
- Kiss My Troubles Away
- Like It Like It
- Sweetest Obsession
- Keeper
- Magical
- Strategy
The B-sides showcase TWICE’s versatility, blending various genres to cater to their global fanbase.
A Dynamic Duo
This is not the first time TWICE and Megan Thee Stallion have crossed paths musically: the K-pop stars previously appeared on the remix of Megan’s viral hit Mamaushi, from her latest album MEGAN: ACT II, which features a whopping 31 tracks. Originally featuring Japanese rapper Yuki Chiba, Mamaushi became a massive success, further cementing Megan’s reputation for innovative collaborations.
TWICE: A Legacy of Excellence
Formed by JYP Entertainment in 2016, the group TWICE consists of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, who gained fame after appearing in the reality competition Sixteen. Since then, they have released a string of chart-topping hits like Cheer Up, TT, Fancy, and Alcohol-Free.
In 2024, TWICE continued dominating the Japanese music scene as the girl group released its fifth Japanese album, Dive, with sold-out concerts at Yanmar Stadium Nagai and Nissan Stadium, the first for a foreign female group and the second overall act since TVXQ.
Watch the Magic Unfold
The Strategy music video is already generating buzz for its high-energy performance and Megan Thee Stallion’s fiery guest appearance. Fans can stream it now on all major platforms.
This collaboration between TWICE and Megan Thee Stallion not only underscores the global appeal of K-pop but also highlights the power of cross-genre partnerships. Strategy is poised to be one of the defining hits of 2024.
Check out the music video now and experience the magic for yourself!
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