HBCU GO has joined forces with Procter & Gamble (P&G) as the presenting sponsor for several of the highly anticipated HBCU football classics in 2025.
This partnership aims to celebrate the rich tradition of historically Black colleges and universities through a nationwide spotlight on key football matchups.
As part of the collaboration, P&G will sponsor marquee HBCU classics, including the Southern Heritage Classic in Memphis between Alcorn State and Arkansas Pine-Bluff on September 27; and the P&G Las Vegas HBCU Classic pitting Jackson State against Grambling State on October 25 in Las Vegas.
Fans attending these games can look forward to interactive P&G activations and branded experiences on site, highlighting beloved products such as Tide, Crest, Gillette, and Secret. Beyond the stadiums, P&G will engage audiences through live broadcasts on Amazon Prime Video, digital content, and social media campaigns throughout the football season.
Byron Allen, founder and CEO of Allen Media Group, expressed enthusiasm for the partnership, noting that it reflects an important commitment to honoring HBCU communities and elevating culturally significant football classics.
This collaboration promises to bring broader visibility and celebration to HBCU football traditions, uniting fans, students, and alumni nationwide.
