HBCU Sparks Most-Watched NCAA Tournament First Round Ever

The opening day of the 2026 NCAA Tournament didn’t just deliver drama-it delivered history. And an HBCU program played a key role in driving it. According to Nielsen data, first-round coverage across CBS, TBS, TNT, and truTV averaged 9.8 million viewers, making it the most-watched opening day in tournament history. That figure marked a 6% increase from […]