Cam Newton is putting his money behind the culture, reinvesting earnings from his short-lived TV run to launch an HBCU-focused “4th & 1” College Tailgate Tour. The former NFL MVP has been talking about this lane for a while. -style platform around HBCU football. He even framed it as the kind of partnership Pat McAfee has carved out — personality-driven, creator-led, and big enough to move audiences on its own. That pitch signaled he wasn’t interested in a one-off segment or occasional appearance. He wanted a consistent, high-energy stage for Black college football and everything around it. After the end
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