Written By Lexx Thornton Under Armour has launched a new HBCU-focused social media campaign, “Sisterhood inStyle,” to celebrate the Spring/Summer release of its latest lifestyle sneaker, the UA Echo. The campaign spotlights historically Black colleges and universities (HBCUs) and Greek life.Shot on the campuses of Bowie State University and Morgan State University, the series highlights the creative energy and cultural pride found at these Maryland-based institutions. Baltimore photographer Devin Allen led the visual production. His work captures members ofAlpha Kappa Alpha Sorority, Inc.—the first Black Greek-letter sorority for college women—styled in bold and expressive outfits. These looks honor deep traditions
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