B.E. Collective+ [https://www.becollectiveplus.com/]has officially launched its National HBCU NIL Education & Brand Experience Tour, a culture-centered initiative designed to equip HBCU student-athletes with essential NIL education, esports exposure, and immersive brand experiences that extend beyond the field of play. Founded by sports marketing strategist Antoine Burrell, B.E. Collective+ addresses longstanding gaps in NIL education, visibility, and opportunity that disproportionately impact HBCU athletes. As the national NIL landscape continues to evolve, many HBCU programs remain underserved when it comes to access, infrastructure, and culturally aligned brand partnerships. “Most NIL solutions weren’t created with our culture, campuses, or lived experiences in mind,” said
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