K-pop’s New Powerhouse Hearts2Hearts Sell Out U.S. Debut Amid Viral “RUDE!” Craze

Hearts2Hearts Photo Courtesy of SM Entertainment

K-pop girl group Hearts2Hearts closed out their U.S. showcases with two sold-out performances at Brooklyn’s Paramount on March 19 and The Wiltern in Los Angeles on March 22, organized by Live Nation. These performances highlighted the group’s growing worldwide popularity as the “H2H Boom” continues to rise.

Hearts2Hearts performed with high-energy performances characterized by precise dance moves and a positive response to their latest single, “RUDE!”. They also performed a medley of popular songs by SM Entertainment artists, including Girls’ Generation, Red Velvet, and f(x).

“RUDE!” has seen a significant increase in popularity, garnering over 660 million views on TikTok and topping the charts on Spotify Korea’s Daily Top Songs and Apple Music Korea’s Top 100 charts.


These performances are the culmination of a successful debut year for the group, which earned them several Rookie of the Year accolades and a Best New Artist (K-pop) nomination at the iHeartRadio Music Awards 2026.

Continuing their winning streak, the group also headlined a sold-out Global Spin Live concert at the GRAMMY Museum on March 23, where they performed “RUDE!” “FOCUS”, “STYLE”, and also joined in on the interview segment with Emily Mei.


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