Sally Beauty Expands “Rooted in Success” Campaign with Nationwide HBCU Student Programming

The 13-stop HBCU campus tour brings products, education, and representation directly to students PLANO, Texas,  Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, announces the continuation of its Rooted in Success campaign. Launched in 2024, the platform is dedicated to uplifting and celebrating community along with the next generation of beauty. Building on the momentum from the retailer’s partnership with Impressions of Beauty in 2025, Sally Beauty is expanding its impact by reaching 13 Historically Black Colleges and Universities (HBCUs) with additional student-focused activities happening through June. This year’s Rooted in Success campaign will be further amplified in collaboration with ESSENCE magazine.

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