The Allen Media Group free-streaming digital sports platform HBCU GO – the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs) – is pleased to announce a new partnership with Procter & Gamble (P&G) as the presenting sponsor of select 2025 HBCU football Classics. This season, P&G will extend its HBCYOU program by serving as the title sponsor of multiple marquee HBCU Classic matchups, uniting fans, students, and alumni around the tradition and culture of Black college football. The partnership includes onsite activations at select games —ranging from an experiential branded space to street teams offering product sampling — creating opportunities for fans to connect directly with
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