By Josh Moody When Baylor University sued Boston University last week over a similar logo, it made national headlines as the two institutions grappled over how their shared initials may be displayed. Baylor, located in Texas, alleged in its lawsuit that Boston U, nearly 2,000 miles away in Massachusetts, violated a 1988 agreement on the use of its interlocking BU logo. Baylor argued that Boston’s use of the interlocking BU logo is “likely to cause confusion, to cause mistake, or to deceive consumers and potential consumers.” The two logos, while in different colors, are visually similar, and many of their
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