From Atlanta to the Vineyard: How Ralph Lauren’s HBCU Partnership Became a Cultural Movement

On a warm August Friday evening at Martha’s Vineyard Regional High School, the stories of two worlds converged. The genteel summer retreat of Oak Bluffs met the rich legacy of historically Black colleges and universities through Ralph Lauren’s partnership with Morehouse and Spelman. The south and the legacy of HBCUs was brought to Martha’s Vineyard by Ralph Lauren through what began as a retail collaboration but evolved into something far more profound, a multi-year journey to document and celebrate the interconnected stories of Black excellence, family traditions, and the American dream. A Vision Beyond Commerce The partnership began with a

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