The partnership will keep Under Armour’s outfits, equipment, and footwear in these HBCU athletic departments. Under Armour will keep players within CIAA Conference dressed to win as the two parties extend their partnership through 2029. The deal will ensure the schools keep access to Under Armour’s styles, campaigns, and equipment for years to come. The partnership has remained ongoing since 2018. The revolutionary deal replaced their previous apparel partnership with Russell Athletic, as the brand closed its chapter on collegiate uniforms. Now, Under Armour intends to grow its place within HBCU sports to showcase the community and culture behind it. “Under
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