Media mogul Byron Allen, a key figure in Black-owned media, has reached a settlement in his $10 billion racial discrimination lawsuit against McDonald’s. The case, which spanned several years, brought national attention to disparities in advertising spend directed toward media platforms owned by African Americans and serving HBCU audiences. The lawsuit, first filed in 2021, claimed that McDonald’s discriminated by placing Black-owned media in lower-tier advertising categories. These campaigns came with smaller budgets and less visibility. Allen also pointed out that McDonald’s had failed to meet its 2021 pledge. The company had promised to increase its national ad spend with Black-owned
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